Three billion gamersbreathing your brand.
Three billion players in a medium with no skip button and no ad-blocker — the largest pool of genuine attention left in advertising, measured to the second and matched to your brand.
Two screens. Two realities.
Same minute, two completely different experiences. On one screen, an ad on social media scrolls past in under a second. On the other, a brand lives inside the world the player is already deeply involved in. Gaming is the only medium left without a second screen — and that's where attention actually happens.
Ad in Social Media
1.3s
Scrolled past, forgotten.
A BXG in-game placement
10-30s
Lived with, remembered.
Illustrative figures; social attention-time benchmarks vary by platform and study.
It just looks like the game.
2D surfaces like billboards and posters. 3D product placements like cans, shoes, drinks, you name it. Your brand becomes part of the world.
Concept mockup · illustrative · not affiliated with depicted games
Gamers don't tolerate your brand, here they live it.
— bxg · in-game, on purpose
Launch, swap, and optimize — no build queue required.
Games on our network already have live placements built in. That means your campaigns start instantly and stay flexible: refresh creative mid-flight, run seasonal pushes, A/B test, or shift markets — all without waiting on developers or re-integration. The agility you expect from digital, now in the most immersive medium there is.
Every booking, every second — in one place.
See impressions, unique players, and attention time as they happen. Review your creatives, preview how they look in the game, and keep spend on budget — all from one console.
A clear CPM — billed only on impressions that were actually seen.
You buy on a standard CPM, like any media plan. We just make sure every impression you pay for was genuinely on screen — and we report the attention behind it.
True Impressions
Seen, not just served.
Engagement Time
Down to the second.
Unique Reach
Real humans, not duplicates.
Retention
Who still remembers afterward.
We know every world — and we keep your brand safe in it.
We've actually played every game in our network: its setting, its tone, its community. So we advise you on the placement that fits, and we keep it brand-safe by design — the right context, never beside anything that could hurt your name. Our AI and our designers create the creative for every world.
Pick your markets. Pay only where your buyers actually are.
Games are played everywhere — but your customers aren't. Target the regions that matter to you (DACH only, EU-wide, North America, a single country) and we'll only serve your placements to players in those markets. Everywhere else stays free of your spend. And in every market you choose, creatives are auto-localized — copy, currency, idiom, even local product variants — so the placement feels native, not translated.
drag to spin
From goal to go-live.
Tell us your goals and target markets.
We match the right games and placements.
We create localized creative for each world.
Go live, measure real attention, and optimize.
The difference between an impression and an impression that lasts.
A live demo, the team behind bxg, and a genuinely good conversation about your brand in games. The demo's the fun part.