Three billion gamersbreathing your brand.
Three billion players in a medium with no skip button and no ad-blocker — the largest pool of genuine attention left in advertising, measured to the second and matched to your brand.
Two screens. Two realities.
Same minute, two completely different experiences. On one screen, an ad on social media scrolls past in under a second. On the other, a brand lives inside the world the player is already deeply involved in. Gaming is the only medium left without a second screen — and that's where attention actually happens.
Ad in Social Media
1.3s
Scrolled past, forgotten.
A BXG in-game placement
up to 90s
Lived with, remembered.
Illustrative figures; social attention-time benchmarks vary by platform and study.
The attention moved. Advertising didn't.
Gamers spend hours fully focused — no second screen, no idle scroll. Meanwhile traditional channels are saturated, skippable, and full of impressions no human ever saw. Gaming is the largest pool of genuine attention still left mostly untapped. We help you reach it the right way.
Two ways your brand shows up.
Surface placement (2D)
Billboards, banners, stadium LEDs, posters — your brand on the surfaces a real world would already have.
Product placement (3D)
Your product as an interactable object — be it a can, a car, gear on a character or a banana.
Gamers don't tolerate your brand, here they live it.
— bxg · in-game, on purpose
One integration. Less hassle, lower cost.
Games integrate our ad slots once. After that you launch, swap, and optimize freely — refresh creative, run seasonal campaigns, A/B test, change markets — with no per-campaign re-integration and no waiting on the game developer. It's the speed, flexibility and price you can't get from hard-coded placements.
Every booking, every second — in one place.
See impressions, unique players, and attention time as they happen. Review your creatives, preview how they look in the game, and keep spend on budget — all from one console.
Pay for attention you actually got.
True Impressions
Seen, not just served.
Engagement Time
Down to the second.
Unique Reach
Real humans, not duplicates.
Retention
Who still remembers afterward.
No served-not-seen. No bot traffic. Just real attention you can measure.
We know every world — and we keep your brand safe in it.
We've actually played every game in our network: its setting, its tone, its community. So we advise you on the placement that fits, and we keep it brand-safe by design — the right context, never beside anything that could hurt your name. Our AI and our designers create the creative for every world.
Pick your markets. Pay only where your buyers actually are.
Games are played everywhere — but your customers aren't. Target the regions that matter to you (DACH only, EU-wide, North America, a single country) and we'll only serve your placements to players in those markets. Everywhere else stays free of your spend. And in every market you choose, creatives are auto-localized — copy, currency, idiom, even local product variants — so the placement feels native, not translated.
drag to spin
From goal to go-live.
Tell us your goals and target markets.
We match the right games and placements.
We create localized creative for each world.
Go live, measure real attention, and optimize.
The difference between an impression and an impression that lasts.
A live demo, the team behind bxg, and a genuinely good conversation about your brand in games. The demo's the fun part.